coco boutique


identity, retail, fashion
2017




Small fashion boutique, centered around urban couture. Coco Boutique offers exclusive limited edition products, along with counseling regrading personal style.



Initially planned to be an online store, the letter positioning evokes the thumbnails for products on the website. The monospaced typefaces were chosen for the same reason, because the focus was digital. The first phase was the opening of the phisycal store, with the launch of the website planned for Q3 2018. Around the same date, it was decided to launch the new footwear brand, Francesco Ricotti.

















The proposed style for social media shots.



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