Rebranding a gourmet burgers restaurant, that takes pride in its fresh ingredients, high quality locally-sourced beef and authentic recipes.

design & art direction: Alexandru Darie | copywriting & naming: Raluca Gavrilescu & Ioana Cordun

Frankly is a food-court burger restaurant. It needed to change the old look to reflect the new direction that it was taking. Aided by Mike Sergent, the new signature recipes improve the classic products by focusing on the star ingredient: the meat patty. All business strategy follows the same mantra—be frank (and cut the bulls**t). Everything has been stripped of unnecessary decorations, to move the focus on the customer experience.


frankly
/ˈfraŋkli/ adverb
in an open, honest, and direct manner.

DARIE.STUDIO