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other tribe

identity, agency
2016

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Identity of my former design studio. The name reflects the main area of studio expertise (identity), as well as the desire to create solutions that twist the mold.

design & art direction:
Alexandru Darie

naming:
Stefan Liute, Storience

The visual mark allows for a flexible design system, to fit various formats in print or digital.

The line that crosses the wordmark forms a frame for most printed media. Because scalability issues prevented the correct implementation online, an alternate solution was provided.