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identity, agency
2016
other tribe
identity, agency
2016
—
Identity of my former design studio. The name reflects the main area of studio expertise (identity), as well as the desire to create solutions that twist the mold.
![](https://freight.cargo.site/t/original/i/92dc5a20899d6e29a091d0e4a71d33cfa2f879677d0d9d7f626d69db246c3cb7/DSC03294.jpg)
![](https://freight.cargo.site/t/original/i/960653d51864b11154e20c467a9a3d5832d0bbc07fe6d3c226e00d355ecbdc14/Artboard-102x.png)
The visual mark allows for a flexible design system, to fit various formats in print or digital.
![](https://freight.cargo.site/t/original/i/092da2f727008748ed135700122411fcaea13bd5f8131062f57121162185e77d/DSC03293.jpg)
![](https://freight.cargo.site/t/original/i/cddb6f3f4423911fe31edff83105354d8f8b920361d83c95fc878476735c22b4/Brochure-0305-2018-06-25.png)
The line that crosses the wordmark forms a frame for most printed media. Because scalability issues prevented the correct implementation online, an alternate solution was provided.
![](https://freight.cargo.site/t/original/i/29ca9e9f34a794dba929dca024eea3d7ac560dc580d844d318f763e5f0220bb0/Artboard-1-copy4x.png)
![](https://freight.cargo.site/t/original/i/9621ad66c2f17d478f249891ddb7fa58adea6ce493adacac520cc6887cdf3977/Artboard-14x.png)
![](https://freight.cargo.site/t/original/i/ec294da22df21a9f8fab652b8d9aa05f6685597396c73dd476bfbb20ae666fcc/Artboard-1-copy-24x.png)