Coco Boutique
Elevating a personal brand to a place of beauty and wonder
Category
Retail, Fashion
Partners
Photography: Costel Lăzărescu
Expertise
Naming, Strategy, and Visual Identity
What started as a small urban-couture fashion boutique evolved into something greater – a destination of beauty, style, and sensory delight. Coco Boutique’s limited edition luxury products needed a strong and elegant branding to celebrate its evolution.
In order for the product to better stand out, a minimalist identity was the ideal solution – also featuring naming and custom lettering. Across touchpoints, from packaging to digital, the identity’s aim was to achieve consistency through reduction. The design embraced monochrome palette, generous spacing, and calm typography – ultimately framing the product instead of competing with it.
Creating an umbrella-brand to unify a premium fashion and beauty curator with his luxury boutique.
Francesco Ricotti was its new brand of made-to-order footwear line under Coco’s aesthetic. The brand evoked Italian craftmanship, tradition, and accessible luxury – a pair of bespoke shoes starting for less than €100.
Coco Boutique has always been a pioneer in its category—its collections always drawing inspiration from the latest of trends. As a brand that leads rather than following, the new identity was conceived to reflect its aura of elegance and authenticity.
Selected Works
ThurosBranding & Identity
EMCNBrand & Identity
MarksBrand & Identity
FranklyBrand & Identity, Packaging
IndustrialType Design
NellspaBranding & Identity
CrossoverBrand Identity
ArondentBrand Identity